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John Lewis Takes on Iceland in the Battle for UK Christmas Ad Views & Engagements

Every year, UK brands battle to tell the most emotive, tear-jerking, or laughter-inducing ads their marketing budgets will allow for. And for as long as we can remember, John Lewis has emerged from that battle unscathed and having kept it’s crown. So this year in the run up to Christmas 2018 - what's the story?

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